Alelo — insidelink

Alelo in house team & CX squads

In a partnership lasting more than 7 years, insidelink has had the privilege of collaborating on several teams and projects. The Alelo team is responsible for managing the various teams and squads of professionals, from the most varied disciplines and specializations, which were carefully selected according to the needs of each project or team.

Discover below some of the projects and areas that insidelink helped Alelo achieve the desired results and objectives:

BRANDING AND ADVERTISING

In strategic brand and communication management, insidelink has been collaborating with Alelo's marketing team to create actions and materials to promote the brand in order to make it more desired, relevant and positive in people's minds.

We had the opportunity to create brand books, visual guides, full 360º campaigns and advertisements.

CUSTUMER EXPERIENCE - CX

Good customer experience involves building a relationship by understanding what people want, need and value. Alelo understands and ensures that every interaction is a positive experience. Therefore, we at Insidelink were able to collaborate on several projects such as: The construction of the first Design system, its evolution and maintenance, journey mapping, research, workshops and data analysis.

With this, we help Alelo achieve objectives such as: higher customer loyalty, reduced customer churn, improved brand reputation, and enhanced operational efficiency.

DIGITAL PRODUCT DESIGN

Alelo CX team and our squad participate directly in an intensely collaborative process based on specific measures of success, rapid prototyping, and continuous testing and improvement.

The result is one combined team, making things the right way, with less time invested in presentations and arbitrary deliverables. This fully-dedicated team had the opportunity to participate directly in web sites, apps, order systems to name a few of the digital experiences.

SOCIAL MEDIA CONTENT

We research creative trends and create content, all with the collaboration and partnership of the Alelo marketing team.

From the idea, creation of the layout, animation, sound and posting, the insidelink team is present in the process to speed things up as much as possible and thus achieve the objectives defined for each of the social networks.

CUSTOMER RELATIONSHIP MANAGEMENT - CRM

Our main challenge is to achieve the objectives defined in 3 completely different communication pillars with a small and highly specialized team.

To achieve this, together with the Alelo team, we analyze the data and manage to created e-mails with different types of messages, visuals and calls to action.

DESIGN

Working together with the marketing team, Insidelink connects the best specialists for each of the projects.

Therefore we had the opportunity to create card design, leaflets and pamphlets, cradle letters, folders, flyers, banners, signage, stickers, promotional material, giveaways, etc.