Ricardo Velasco
Alelo Design System 1.0
Alelo's Design System wasn't just a design initiative—it was a fundamental strategy for strengthening brand recognition by creating a cohesive, high-quality experience across every digital touchpoint.
With the clear goal of increasing efficiency and accelerating development cycles, we built a library of components and guidelines that today define the brand's digital experience.






Alelo Design System 2.0
Design System 1.0 laid a critical foundation for the brand and its digital products, but its evolution to version 2.0 has boosted results and allowed teams to focus on innovation, ensuring a cohesive, high-quality brand experience across all digital experiences with the brand.











