Ricardo Velasco
Brazilian data driven creative with strong digital strategy, art direction, UX and UI experience applied in multiple communication, product and service solutions for major clients such as Alelo, Peugeot, Renault, Fiat, Chevrolet, TIM, Red Bull, Heinz, PepsiCo, Brahma, BRF, Parmalat and L'Óreal to name a few brands.
ING
Constantly exploring new mediums of creativity while actively researching for innovation in art direction, user and brand experiences, design and advertising.
Brazilian with italian citizenship living in Milan - IT
Experience
Insidelink
Experience Designer
2016 - Present
BETC
Experience Designer
2015 - 2016
PONG Dynasty
Creative Director
2013 - 2015
Isobar
Creative Director
2008 - 2013
Skills
• Digital marketing creative strategy
• User experience design - UX
• Digital creative thinking
• Collaboration and team leadership
• Strong communication and presentation skills
• Ability to run effective design workshops
• Familiarity with Agile and Scrum methodologies
• Advanced proficiency in Adobe tools
• Ability to create and maintain design systems
• Data analysis and interpretation
• Understanding of key product metrics and KPIs
• Understanding of ethical design principles
• Art direction experience
• User interface design - UI
• Problem-solving and critical thinking
• Coach visual design language & concepting
• Understanding of business models and metrics
• Time management and prioritization skills
• Roadmapping and prioritization techniques
• Advanced proficiency in Figma and FigJam
• Basic understanding of AI and machine learning
• Asset production guides & documentation
• Ability to use analytics tools (Google Analytics)
• Basic front-end development (HTML + CSS)
Education
FAAP - Fundação Armando Alvares Penteado
Bachelor, Arts, Advertising and Marketing
1998 - 2001
EBAC - Escola Britânica de Artes Criativas e Tecnologia
UX / UI Designer + AI
2016
Contact
insidelink@insidelink.com.br
+39 342 745 6552
phone